3rd Street Alley Project

3rd Street Alley Project

Activating and beautifying underutilized public spaces like alleys integrates exciting and healthy public spaces into our existing urban environments. It also tends to increase the perception of safety and reduce unwanted behaviors in those areas. 

Over the past few months, the Rochester Downtown Alliance (RDA) has been working on a new project that aims to re-purpose the 3rd Street Alley (300 block between 3rd and 4th Streets SW) in Downtown Rochester by integrating art and design installations into the space.

3rd Street Alley Mural Installation: October 17, 2019

Coming Soon

Vinyl Wrapping of Alley Doors with Art


(Photo examples from: Alley Gallery, Downtown Louisville)



(Photo examples, left to right: Art this Way Artist, Matthew Plett; 'Meet Me Here' by, Ricardo Gonzales; Art this Way Artist, Tim Parsley)

The RDA will work with property owners through a Downtown Façade Grant to incorporate additional aspects of design created by HGA into the space, which could include elements such as lighting for safety, signage, seating, and landscaping.

Please contact Karli McElroy, Senior Director of Placemaking at 507-216-9883, or via email at kmcelroy@rdowntownalliance.com for more information or partnership opportunities.



311 Broadway Ave South, Suite A2
Rochester, MN 55904



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