3rd Street Alley Project

3rd Street Alley Project

Coming in 2019

Activating and beautifying underutilized public spaces like alleys integrates exciting and healthy public spaces into our existing urban environments. It also tends to increase the perception of safety and reduce unwanted behaviors in those areas. 

Over the past few months, the Rochester Downtown Alliance (RDA) has been working on a new project that aims to re-purpose the 3rd Street Alley (300 block between 3rd and 4th Streets SW) in Downtown Rochester by integrating art and design installations into the space.

We Need Your Feedback

You could win a gift card to a Downtown business of your choice when you complete both this survey and the follow-up alley one in October!

This short, 10-question survey about the safety and cleanliness of the 3rd Street Alley will be incorporated into art and design improvement plans for the alley this year.

Hanging art installations 


(Photo examples, left to right: Palmer Alley by, CityCenterDC; 'Floating Bubbles Sanary-Sur-Mer' by, SextaFeira Produções; 'Colorful Rain' by, SextaFeira Produções)

Vinyl Wrapping of Alley Doors with Art


(Photo examples from: Alley Gallery, Downtown Louisville)



(Photo examples, left to right: Art this Way Artist, Matthew Plett; 'Meet Me Here' by, Ricardo Gonzales; Art this Way Artist, Tim Parsley)

The RDA will work with property owners through a Downtown Façade Grant to incorporate additional aspects of design created by HGA into the space, which could include elements such as lighting for safety, signage, seating, and landscaping.

Please contact Karli McElroy, Senior Director of Placemaking at 507-216-9883, or via email at kmcelroy@rdowntownalliance.com for more information or partnership opportunities.



311 Broadway Ave South, Suite A2
Rochester, MN 55904



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