3rd Street Alley Project

3rd Street Alley Project

Activating and beautifying underutilized public spaces like alleys integrates exciting and healthy public spaces into our existing urban environments. It also tends to increase the perception of safety and reduce unwanted behaviors in those areas. 

Since 2018, the Rochester Downtown Alliance (RDA) has been working on a new project that aims to re-purpose the 3rd Street Alley (300 block between 3rd and 4th Streets SW) in Downtown Rochester by integrating art and design installations into the space.


3rd Street Alley Mural Installation: October 17, 2019

Organically YoursLeah Bee and Liz Forsman


Vinyl Wrapping of Alley Doors with Art

Artworks (left to right): 
Charley Mayo Would strap Canada Geese to His Back and Spend Sunday Afternoons Gliding the Mighty ZumbroChad Allen 
ImpalaMaggie Panetta


Are you an alley business or property owner and want to get involved?

The RDA works with alley businesses and property owners through a Downtown Façade Grant to incorporate additional design aspects. 

Please contact Karli McElroy, Senior Director of Placemaking at 507-216-9883, or via email at kmcelroy@rdowntownalliance.com for more information or partnership opportunities.