November 30th marks the 10th annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.
Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2014, nearly 3,000 Neighborhood Champions rallied local businesses and created events and activities to drive shopping at small businesses around the country. The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama, and in 2014, Rochester Mayor Ardell Brede officially declared the last Saturday in November "Small Business Saturday."