Social-ICE February 3-5 is being rescheduled and adapted to keep the community safe as Olmsted County sees an increase in COVID-19 cases. The Rochester Downtown Alliance, in collaboration with participating downtown bars/restaurants and with guidance from Olmsted County Public Health and Mayo Clinic, is rescheduling the event from February 3-5 to March 3-5, 2022. Find more details about the new event, Social Lights, March 3-5 here.  Read More

What a year (in more ways than one)! Our Clean and Safe Ambassadors have been hard at work making downtown Rochester clean, safe, and welcoming. The beginning of a new year offers an opportunity to review the year’s end Clean and Safe Ambassador Program stats. Let’s take a look!  Read More

We're dropping names...literally! Eileen Fisher, Melissa & Doug, Joseph Ribkoff, Ralph Lauren, and Stella McCartney, just to name a few. No need for Santa (or you) to check the list twice when these name brands can all be found downtown.  Read More

Imagine Rochester as an atom (how fitting for this being a medical community). At its center is a positive, strong nucleus that is downtown. And what charges…we mean changes…it has undergone since spring 2020. Let’s look under the microscope at how the new Heart of the City design enhances the downtown visitor and event attendee experience to create a gathering place for all.  Read More