Daytime, nighttime, anytime is alright for Roller Disco! Especially when there are these new features being planned for the second annual outdoor roller rink event October 7-8 in downtown Rochester.  Read More

What does "ARPA" stand for? We will tell you: in downtown Rochester, it means "A Resplendent Programming of Art"! You can experience art in a variety of ways throughout downtown Rochester. The possibilities are endless when you seek out the beauty of the following art and activations in downtown.  Read More

All that glitters is gold…and Roller Disco! On October 7 and 8, Broadway Avenue in downtown Rochester transforms into a groovy place to roller skate under the lights of the city and from a disco ball. Get down(town) for this joyful event that features these activities, food, and fun!  Read More

Santa Claus is still comin' to town...just on a different date! Here Comes Santa Claus presented by the Rochester Downtown Alliance, Altra Federal Credit Union, and Threshold Arts will feature the same beloved activities but on a new day of the week in 2022.  Read More

We're talking square biz to you. (Note: not to be read as a square business.) We think all the businesses in downtown are cool for embracing the good vibes of Roller Disco and offering the following events, specials, and experiences during the event Friday and Saturday!  Read More

The Rochester Downtown Alliance’s new Mural Grant Program offers downtown businesses and property owners the opportunity to receive up to $5,000 in matching funds for a mural on a public-facing exterior facade.  Read More

Rochester Downtown Alliance is seeking local artists to participate in two public art programs: the Art Outdoors program, which applies original art on alley doors throughout the SSD, and the Mural Grant Program, which offers downtown business/property owners the opportunity to receive up to $5,000 in matching funds for a mural on an exterior façade.  Read More