With much anticipation, an iconic and beloved event in downtown Rochester’s winter months is back! The very elements you enjoy—themed bars, DJs, ice sculptures, and the sense of community—return with Social-ICE in its true form for the first time since 2020. Get your first look at the 2023 event here!  Read More about Insider's Guide to Social-ICE

Bundle up the family and head to downtown Rochester for Social-ICE FAM JAM, the free family-friendly day of Social-ICE, February 25! The weather may be chilly, so the following planned activities will be a wonderful way to stay warm. Find a first-look preview of Social-ICE FAM JAM here.  Read More about FAM JAM Preview

It's never too early to plan for summer, especially when it comes to selecting which dates to be an arts, food, or beverage vendor at Thursdays Downtown, the weekly summer music, arts, and vendor festival in downtown Rochester every Thursday June 15 through August 17. Learn more about being a vendor and find an application link on this vendor resources page.  Read More about 2023 applications open

Another year around the sun, and our downtown Ambassadors have been on the run! From picking up cigarette butts to providing hospitality assists, they continue to be a recognizable presence in downtown. Here is a look at their stats in 2022 as a breakdown!  Read More about 2022 Ambassador Efforts Recap

No matter your reason from a multitude of motivations (participating in dry January, expecting a little one, or being disinterested in drinking, to name a few), feel good knowing you can enjoy a night out without the alcohol. Allow downtown Rochester restaurants take care of your thirst for a non-alcoholic beverage with these refreshing mocktails!  Read More about Best-Kept Secrets: Mocktails

Welcome to a new year! We at the Rochester Downtown Alliance have much planned for 2023 with new and returning program and event.  Read More about 2023 program dates

Hosting a meeting or group get-together and need a catered lunch? Lucky for you, you can trust the downtown Rochester's restaurants with the following possibilities. Get a delicious dinner that you didn't have to prepare (other than the ordering!).  Read More about Catered lunches from downtown

We know events are one way to fill up your social calendar. Live like a local: attend community events—small or large—to get a real feel for downtown Rochester’s vibrant atmosphere every day of the year!  Read More about Events in downtown