Sarah Oslund
Interim Executive Director

Sarah Oslund is the Interim Executive Director of the Rochester Downtown Alliance (RDA). Sarah also owns and operates Inspire, a Rochester-based communications, public relations, and marketing consulting firm, which was founded in 2015. Prior to her current roles, Sarah served as the Director of Communications & Public Relations for the University of Minnesota Rochester from 2008-2014 and for the Lakeville Area Public School District from 2014-2015. She holds a Master’s Degree in Management from St. Mary’s University and a Bachelor’s Degree in Psychology from Minnesota State University Mankato. Sarah serves on the Steering Committee for the Rochester Area Chamber of Commerce Leadership Greater Rochester program and as the Communications Co-Chair for More Women on the Move.

Karli McElroy
Senior Director of Placemaking

Karli McElroy is the RDA's Senior Director of Placemaking. In this role she is responsible for creation and development of innovative and collaborative placemaking projects within Downtown Rochester. She works with partners to help the community envision how we see our Downtown spaces differently. Karli also oversees the Start-Up and the Façade Improvement Grant programs. Additionally, she manages Peace Plaza rentals on behalf of the City of Rochester. Karli received her degree in Psychology from the University of Minnesota – Twin Cities, served on the First Homes Board of Directors from 2014 - 2018, was Co-Chair of Hiawatha Homes Festival of Trees 2017 - 2018, and is a 2016 graduate from Leadership Greater Rochester with the Rochester Area Chamber of Commerce.

Samantha Rossi
Director of Marketing & Design

Samantha Rossi is the Director of Marketing & Design for the RDA. Samantha was born and raised in the Rochester community and went to college at Mankato State University, where she graduated with a degree in Marketing along with minors in Psychology and Business Administration. After graduation, she moved back to Rochester for a career opportunity and to be closer to her family. Rochester has truly become home to Samantha, especially as she becomes more involved throughout the community. She  volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester’s National Night Out Committee (Co-Chair 2015 and 2016), Rochester Area Builders Marketing Committee (2014 to 2017), 40 Below (2017 to current) and is a graduate of the 2017 Leadership Greater Rochester Class with the Rochester Area Chamber of Commerce.​​​​​​

Katie Adelman
Director of Content & Communications

Katie Adelman is the Director of Content and Communications with the RDA. Although a native of Ortonville (west-central Minnesota), Katie spent her childhood traveling to the Rochester area to visit extended family and considers Rochester a second hometown. She received an associate degree in digital art and design from Rochester Community and Technical College in 2010 and a bachelor’s degree in mass media with an emphasis in public relations from Minnesota State University, Mankato in 2014. Katie looks forward to inspiring others to find what makes Rochester home for them and to getting further involved in the Rochester community.


311 Broadway Ave South, Suite A2
Rochester, MN 55904



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