Sarah Oslund
Interim Executive Director

Sarah Oslund is the Interim Executive Director of the Rochester Downtown Alliance (RDA). Sarah also owns and operates Inspire, a Rochester-based communications, public relations, and marketing consulting firm, which was founded in 2015. Prior to her current roles, Sarah served as the Director of Communications & Public Relations for the University of Minnesota Rochester from 2008-2014 and for the Lakeville Area Public School District from 2014-2015. She holds a Master’s Degree in Management from St. Mary’s University and a Bachelor’s Degree in Psychology from Minnesota State University Mankato. Sarah serves on the Steering Committee for the Rochester Area Chamber of Commerce Leadership Greater Rochester program and as the Communications Co-Chair for More Women on the Move.

Karli McElroy
Program Manager

Karli McElroy is the Rochester Downtown Alliance (RDA) Program Manager, in this role she is responsible for creation and development of innovative and collaborative community programs within Downtown Rochester. This includes outreach to public and private organizations regarding partnership for RDA programs. She works with partners on both RDA and related community programs to coordinate, oversee, and evaluate programming. Karli also serves as the manager for the Start-Up Grant and the Façade Improvement Grant. Additionally, she oversees Peace Plaza rentals on behalf of the City of Rochester. Karli received her degree in Psychology from the University of Minnesota – Twin Cities, and is a 2016 graduate from Leadership Greater Rochester with the Rochester Area Chamber of Commerce.

Samantha Rossi
Marketing and Communications Manager

Samantha Rossi is the Marketing and Communications Manager for the Rochester Downtown Alliance (RDA). Samantha was born and raised in the Rochester community and went to college at Mankato State University, where she graduated with a degree in Marketing along with minors in Psychology and Business Administration. After graduation, she moved back to Rochester for a career opportunity and to be closer to my family. Rochester has truly become home to Samantha, especially as she becomes more involved throughout the community. She is currently chair of Rochester’s newest young professional group, Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester’s National Night Out Committee (Co-Chair 2015 and 2016), Rochester Area Builders Marketing Committee (2014 to 2017) and is a recent graduate of the 2017 Leadership Greater Rochester Class with the Rochester Area Chamber of Commerce.​​​​​​

Meghann Southwick
Community and Events Manager

Meghann Southwick is the RDA’s Community & Events Manager. A native of the Rochester community, Meghann returned home in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her 4-year-old son, Declan.


311 Broadway Ave South, Suite A2
Rochester, MN 55904



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