'Twas the night before Whiteout Wednesday and all through downtown, merchants were busy the clock around! This Wednesday, November 27th marks the fourth annual Whiteout Wednesday holiday shopping extravaganza in downtown Rochester. Caitlin Stephenson of the Rochester Downtown Alliance says "the event is a one day shopping event designed to bring shoppers downtown and expose them to the great businesses we have to offer. We have so many unique stores; therefore we dedicate one of our signature events to downtown shopping." This year, there are more doorbuster deals than ever before. 47 businesses will be participating this year, which is up from 35 in 2012.
The RDA also encourages the community to "Shop Small" on Saturday, November 30th. Small Business Saturday is a nation-wide day dedicated to supporting small businesses. The event is designed to support small businesses that stimulate the economy and keep the downtown community prospering. The event was founded by American Express in 2010.
Whiteout Wednesday's "deals so good they can't wait 'til Black Friday" and Small Business Saturday are two reasons why you can start checking off your holiday shopping list early this year.
For complete event details, visit the RDA website: