Downtown Dazzle Parade

When: Saturday, December 6th, 2025
Time: 5:30 P.M.
Where: Start: Edison School District Parking Lot - End: 1st St NW)
Cost: Free
Event Organizer: Brad Trahan

Get ready to experience the magic of the season at Downtown Dazzle! Bring your entire family out for this one-of-a-kind Christmas lights parade and watch as Downtown Rochester lights up with creativity and festive spirit. From glowing cars and firetrucks to illuminated floats, community organizations are going all out to spread holiday cheer! Join us for an unforgettable evening as vibrant displays roll through the heart of the city, filling the streets with twinkling lights, music, and joy!

Enter Your Float?!

Is your organization interested in entering a float, truck, boat, car, bike, etc... into the parade or becoming a sponsor?! Check out the rules/regulations application or sponsorship packages and submit to downtowndazzlerch@gmail.com.

All proceeds, after expenses, will stay local and benefit Rochester’s Salvation Army.

Interest, questions, or comments?! Please contact Brad Trahan at 507-254-8901 or downtowndazzlerch@gmail.com.

View the Parade Route Below!