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Calling All Artists: When a Door Becomes a Canvas

Local Artists Featured Above (Left to Right): Brea Gilchrist, Chad Allen, and Fox and Swan Arts

Did you know the month of March is National Craft Month? Whether it’s through a variety of mediums—be it painting, woodworking, or fiber art—the possibilities for crafting are innumerable. It seems the types of canvases are endless, too! The 3rd Street Alley Project is an opportunity for both artists and crafters to submit their works of art to be featured on 3rd Street Alley doors. It’s one of many plans to incorporate creative placemaking, like hanging lights and improving facades, in the alley between 3rd and 4th Street Southwest.


During the month of March, the Rochester Downtown Alliance (RDA) is putting the call-out to artists for new or existing artwork to be considered for expanding the RDA’s ArtWalk. Creations can be a range of mediums to be submitted in photographic form. If selected through an alley business’ sponsorship, the artwork will be transferred to vinyl and applied to a 3rd Street Alley door. Submitted works will also be considered for placemaking projects throughout the year in various locations Downtown.

“This project is more than simply beautifying an alley door. We are encouraging both crafters and artists to help expand people’s perception of what art can be and where it can be found,” says Karli McElroy, the RDA’s senior director for placemaking. “Works submitted will also strengthen the 3rd Street Alley Project and provide the opportunity for passionate and creative people to showcase their work.”


The call for art entries runs through March 31, 2019. For more information about the call-out for artists, please click here or contact RDA Senior Director of Placemaking Karli McElroy at or at 507-216-9883.