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The Coolest Guide to SocialICE FAM JAM

SocialICE FAM JAM is a cool time for families to celebrate winter in downtown Rochester! Warm up or cool down with the family-friendly fun from 1 to 4 p.m. With a sneak peek into the event, here's an insider's guide to attending SocialICE FAM JAM February 8!


SocialICE FAM JAM activities bring the heat to Peace Plaza and keep the kiddos warm. Before it all starts, warm up with snow yoga from 1 to 1:30 p.m. with Yoga Tribe. Get moving with Zumba by Zoom to the Music at 1:30 p.m. Stomp along with a Journie Stomp Group performance at 2 p.m. Though it may be difficult to do in snow pants, the LED hula hoops are a bright spot on a cold winter day. Get your little ones interested in new winter sports with curling presented by Destination Medical Center. They'll learn from the Rochester Curling Club how to clean (different from their weekly chores; sorry parents!). For another illuminated activity, let them try the basketball-like snowball toss.


If your little one's nose gets a-chillin' after all the outdoor fun, bring them into the Warming House Igloo presented by Majestic Events and KTTC TV. Here, they (and you) will find respite from the winter cold. Or head to one of the fire pits provided by Kraus-Anderson. Build a delicious hot s'more to warm up the insides or bring those icicle-feeling extremities close to ease the chill.

Many of the five SocialICE ice bars and Café Steam can mix up a kid-friendly warm beverages, and Jerk King can offer a toasty treat.


Mittens? Got 'em. Hat? Check. Boots? Absolutely. When it comes to dressing your kids for a cold-weather outing to SocialICE FAM JAM, there are many items of clothing to consider. What is it your child really needs to enjoy the snow? Here are some basic tips for making sure your kiddos are toasty:

  • Choose a base layer of comfy yet moisture-wicking material
  • Invest in high-quality, insulated outerwear
  • Warm up your child's boots by placing them near a heater or car vent
  • Mittens are better than gloves at keeping their little fingers warm

Click for a SocialICE FAM JAM map here. For a full event schedule and more details, check out the SocialICE FAM JAM Facebook event and follow us on Facebook, Instagram, and Twitter.

For more insider tips into SocialICE, a full guide can be found here.