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Rochester Downtown Alliance


The mission of the Rochester Downtown Alliance is: “To create, enhance, and promote a downtown experience that is welcoming, fun, and livable.”


The Rochester Downtown Alliance is a Minnesota nonprofit corporation comprised of a broad range of people—representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the Downtown district (click for special service district boundaries map).

We work together to build a vibrant Downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.


Rochester Downtown Alliance was formed in February 2005 as a public/private partnership after a year-long study by the Downtown Planning Task Force known as PUMA. The concluding remarks of the study confirmed: “A vital downtown is needed for a vital Rochester!”

Rochester Downtown Alliance is funded by a portion of property taxes paid by commercial property owners located in the downtown special service district, which is comprised of 44 blocks.

Core Values

  1. We're the Downtown Experts | Downtown Rochester is our focus. Everything we do, we have Downtown in mind, constantly providing events, programs, and services that meet our vision. 
  2. Build it Together | Create and maintain an environment where we are better off collectively than we are individually. 
  3. Strive for Excellence | We are dedicated to excellence. Our quest embraces creativity, innovation, and hard work. We pride ourselves on being accessible and approachable to everyone. Our No. 1 priority is the quality of our events, programs, and services. 
  4. Be Passionate | We bring passion and a positive attitude to all that we do. 
  5. Have Fun | We have fun with everything that we do.