View All Press Releases

Traditional SocialICE with ice bars and DJs returns in 2022

Release Date: November 30, 2021

Media Contact: Katie Adelman
Rochester Downtown Alliance
Office: 507-216-9886
Email: kadelman@downtownrochestermn.com

 

FOR IMMEDIATE RELEASE

Traditional SocialICE with ice bars and DJs returns in 2022

ROCHESTER, Minn.—Downtown Rochester’s annual ice festival, SocialICE, in downtown Rochester is returning with pre-pandemic fun of traditional ice bars and DJs for February 3-5, 2022.

“SocialICE was the last major event we hosted prior to the pandemic,” Holly Masek, RDA executive director. “We’re thrilled to bring this celebration back to the community again, and look forward, as always, to bringing folks together downtown.”

SocialICE FAM JAM, the family-friendly day of SocialICE, will also return February 5, 2022.

As a response to COVID-19 guidelines in 2021, the RDA modified SocialICE to Improv-ICE, a passive, physically distanced winter opportunity and a Buy a Meal, Give a Meal restaurant campaign.

A typical SocialICE with ice bars and DJs draws estimated crowds between 38,000 and 67,500 people.

RDA will continue to collaborate with Olmsted County Public Health regarding the latest COVID-19 guidelines and adjust event plans as needed. Event-goers should anticipate a slightly more spacious event layout than in years past in order to increase opportunities for physical distancing.

Keep up-to-date as SocialICE details are released by visiting DowntownRochesterMN.com/SocialICE and following Downtown Rochester, Minnesota on Facebook, Instagram, and Twitter.

For SocialICE partnerships, contact Kanika Couchene, RDA director of events & strategic partnerships, at kcouchene@downtownrochestermn.com or 507-216-9884.

About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.

###