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Rochester Downtown Alliance Announces New Marketing & Communications Manager

Release Date: June 7, 2017


Rochester Downtown Alliance Announces New Marketing & Communications Manager

ROCHESTER, Minn.---June 7, 2017---The Rochester Downtown Alliance (RDA) is pleased to announcement the hiring of Samantha Rossi.  Rossi will serve as the RDA’s Marketing & Communications Manager. 

Rossi joins the RDA after serving as the Marketing Specialist at Custom Alarm.  Rossi holds a Bachelor of Science from Minnesota State University Mankato with a focus in marketing.

In her role as the Marketing & Communications Manager, Rossi will manage the RDA’s brand and brand assets, while also leading the marketing and communication efforts of the organization.  “We are pleased to be welcoming Samantha to the team,” said RDA Executive Director Jenna Bowman.  “She brings passion for the downtown community, as well as a strong marketing and communications background.  Samantha will play a vital role in advancing the downtown brand and identity.” 

When asked what Rossi is most excited about with this opportunity, she shared, “I believe that the RDA is a staple of this community; bringing people together to experience all the great things that Downtown Rochester has to offer. As a Rochester native, I experienced the change and growth that this organization brought to the community and was eager to be a part of it. I have a passion for marketing and community engagement, which fits nicely with the role of Marketing & Communications Manager. I look forward to helping bring Downtown Rochester to life though events, activation, and advocacy.”  

Rossi will start with the RDA on Monday, June 19.

For news and media inquiries, please contact Jenna Bowman at