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RDA Announces New Executive Director

Release Date: June 10, 2019

Media Contact: Katie Adelman
Rochester Downtown Alliance
Direct: (507) 216-9882



RDA Announces New Executive Director

ROCHESTER, Minn.—The Rochester Downtown Alliance (RDA) Board of Directors is pleased to announce Holly Masek as the incoming executive director of the RDA.

Masek brings a wide-ranging background in real estate, placemaking, public space activation, and municipal government to the role. While most of her experience has been in New England, she has family and friends across Illinois and Minnesota and has always felt connected to the Midwest. Masek has a bachelor’s degree in Human Geography from Boston University and a master’s degree in Urban Planning from Harvard University’s Graduate School of Design.

An executive search committee, led by RDA Board Vice Chair Jeanine Gangeness and comprised of both board members and community leaders, was created last fall to partner with Minneapolis-based search firm CohenTaylor on the national search.

“We are excited to have Holly Masek join our community,” says Gangeness. “The RDA has grown with the community, and now is the perfect time to bring Holly onboard with her service district experience, premiere educational background, and relevant skills.”

Masek says she looks forward to exploring Minnesota and getting to know the Rochester community.

“Both Rochester and the RDA are at exciting moments of transition and opportunity” says Masek. “The RDA’s mission of bringing vitality to downtown is more important than ever. I look forward to working with the RDA team, as well as the wider Rochester community, to shape the future of the organization together.”

Masek will assume the role of executive director June 17.


About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.