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Proposed Thursdays Downtown 2020 Layout Updated

Release Date: March 5, 2020

Media Contact: Katie Adelman
Rochester Downtown Alliance
Direct: (507) 216-9882



Proposed Thursdays Downtown 2020 Layout Updated

ROCHESTER, Minn.—After further conversations with various City of Rochester departments, downtown stakeholders, and community partners since August 2019, the Rochester Downtown Alliance is moving forward with an updated Thursdays Downtown 2020 layout.

The proposed event footprint activates the following downtown areas:

  • 1st Avenue Southwest from 2nd Street Southwest to just before the 3rd Street Ramp exit across from The Loop
  • 3rd Street Southwest from the 3rd Street alley to 1st Avenue Southwest
  • 1st Avenue Southwest from 4th Street Southwest to 6th Street Southwest
  • 5th Street Southwest from 1st Avenue Southwest to alley

The footprint shifted from the t-shaped layout proposed in August 2019 to maximize travel options on 4th Street Southwest while public improvement projects are taking place in other areas of downtown.

The RDA began exploring relocation options for Thursdays Downtown in early 2019 in reaction to anticipated construction at the intersection of Peace Plaza and 1st Avenue Southwest, which is scheduled to begin in spring 2020.

“Thursdays Downtown brings 220,000 people and an estimated $8 million in economic impact to downtown seasonally,” said Holly Masek, RDA executive director. “The event has come to mean a lot to Rochester. We greatly appreciate the accommodations being made by impacted property owners and City officials to ensure its continued success. Moving an event like this is complicated, but we are carefully working through logistics and marketing to make sure the event’s relocation is as seamless and successful as possible.”

“We see this move as a great opportunity to highlight new parts of downtown and we are excited to already have the support of partners to share our vision,” said Monika Kopet, RDA director of events and strategic partnerships. “The Rochester International Airport, which sponsored the Peace Plaza stage the past three years, has signed on to support the new 6th Avenue Stage.”

Before the event footprint is considered finalized, the proposed Thursdays Downtown layout will complete the City of Rochester’s formal permitting process.

Thursdays Downtown market dates will run every Thursday starting June 4 and ending August 27. Vendor applications are now available at and are due by March 30.


About Thursdays Downtown
Thursdays Downtown combines arts, music, food and a vendor market into one free community-uniting, block-party-style event. Coming into its 16th season in 2020, it has grown into a large music and arts festival that draws 20,000+ people and approximately 115 unique vendors every Thursday.

About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.