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Here Comes Santa Claus merriment gets a magical makeover in 2020

Release Date: October 29, 2020

Media Contact: Katie Adelman
Rochester Downtown Alliance
Direct: 507-216-9886



Here Comes Santa Claus merriment gets a magical makeover in 2020

ROCHESTER, Minn.—Santa Claus is still comin’ to downtown Rochester for Here Comes Santa Claus presented by Altra Federal Credit Union November 27.

The holiday event, which typically includes in-person family-friendly activities, rescuing Santa Claus from the Old City Hall rooftop, and the Peace Plaza tree lighting, will be adapted to include a 12 Days of Magic downtown scavenger hunt and a drive-thru parade.

“We’re excited to bring some joy and magic to the community this November,” said Holly Masek, Rochester Downtown Alliance executive director. “We hope this new take on Here Comes Santa Claus gives everyone a safe way to celebrate with their families.”

Prior to the 12 Days of Magic, Santa will arrive in a surprise fashion to provide the scavenger hunt clues. While the route is being finalized, the drive-thru parade will feature lighted trees and an appearance by Santa. Stay tuned to the Here Comes Santa Claus event page and Facebook event for details.

Timeline of activities:

  • 12 Days of Magic scavenger hunt begins: November 16
  • Here Comes Santa Claus drive-thru parade: November 27
  • Shop Small on Saturdays: every Saturday from November 28 through December 19

All the above activities provide a positive, community-spirited experience for the public to enjoy during the holidays. All are welcome to participate in the festivities.

Additional coordinating holiday activities planned around Here Comes Santa Claus include Hiawatha Homes Foundation’s Festival of Trees and Small Business Saturday, which will be extended to every Saturday from November 28 to December 19.

About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.