Downtown Dazzle - Feel the Magic of the Season
Date and Time
- Saturday, Dec 5, 2026 5:20pm - 6:30pm
Location
Parade Route
The parade starts at the ISD #535, Edison Building, then east on 6th St SW, turning north on 1st Avenue SW and ending at 3rd Street NW.
Event Categories
Family Friendly | Outdoor
Details
Downtown Dazzle - Feel the Magic of the Season, a one-of-a-kind holiday lights parade in downtown Rochester, will return to downtown Rochester for its third annual winter-lighted parade on Saturday, Dec. 5, 2026, at 5:30 p.m.
From glowing cars and firetrucks to illuminated floats, community businesses and organizations are going all out to spread holiday cheer. The parade starts at the Edison Building, then east on 6th St SW, turning north on 1st Avenue SW and ending at 3rd Street NW.
The free, family-friendly event, billed as Downtown Dazzle – Feel the Magic of the Season is an event designed to bring the community together downtown during the holiday season and encourage support of local businesses. Last year’s second annual parade featured about 60 illuminated units and more than 70 community volunteers! We are anticipating up to 70 float units for this years DAZZLE!
