Skip to Main Content

View All Press Releases

Thursdays Downtown Makes a Move in 2020

Release Date: August 22, 2019

Media Contact: Katie Adelman
Rochester Downtown Alliance
Direct: (507) 216-9882



Thursdays Downtown Makes a Move in 2020

ROCHESTER, Minn.—With Peace Plaza in downtown Rochester under construction in 2020, Thursdays Downtown is relocating next year.

After consulting with the City of Rochester and community partners, the Rochester Downtown Alliance has identified a preferred layout for Thursdays Downtown 2020. The most feasible event footprint option activates the following downtown areas:

  • 1st Avenue Southwest from 2nd Street Southwest to 4th Street Southwest
  • 3rd Street Southwest from the 3rd Street Alley to 1st Avenue Southwest
  • 4th Street Southwest from 2nd Avenue Southwest to Broadway Avenue

“Downtown stakeholders, various City departments, and additional community partners were involved in the RDA’s vetting process of multiple Thursdays Downtown 2020 options,” said Holly Masek, RDA executive director. “The layout direction in which we’re likely heading utilizes 1st Avenue, which will be familiar to attendees, and gets people experiencing the event in a new section of downtown.”

The event footprint will undergo a formal permitting process with the City of Rochester before the final layout is confirmed. This potential event footprint is a completely contiguous event—making it safer for attendees—and presents the opportunity for creating different atmospheres within the event’s footprint. Some aspects of Thursdays Downtown 2020 like the use of two stages will remain the same.

“We view Peace Plaza’s upcoming construction as an opportunity to rethink and to relocate some of our core events, activating new areas of downtown in the process,” said Masek.

Because Peace Plaza construction won’t begin until spring 2020, SocialICE is being planned at Peace Plaza in 2020.

For more about this year’s Thursdays Downtown details, visit the event website at and follow us on Facebook, Instagram and Twitter.


About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.