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Downtown Rochester transforming into holiday wonderland with portion of Festival of Trees

Release Date: November 23, 2020

Media Contact: Katie Adelman
Rochester Downtown Alliance
Direct: 507-216-9886



Downtown Rochester Transforming into Holiday Wonderland with Portion of Festival of Trees

ROCHESTER, Minn.—A portion of Hiawatha Homes Foundation’s Festival of Trees—A Celebration of Giving uniquely decorated trees will find a home for the holidays throughout downtown Rochester starting Friday, November 27.

The Rochester Downtown Alliance is proud to host a portion of the 2020 Festival of Trees being showcased throughout downtown Rochester. To ensure a safe experience for the public, all downtown trees will be viewable from the outdoors only and within a walkable distance.

Thirty-five decorated holiday trees will be featured in unused and some occupied downtown storefronts, which will have dynamic lighting to showcase the uniquely decorated trees. Thanks to community partners Destination Medical Center and Lund Tax Accounting, storefronts will be shining bright with decorations and lights through December.

Downtown location
210 North Broadway Ave
113 North Broadway Ave
20 2nd Ave SW
104 1st Ave SW
311 S Broadway Ave
319 S Broadway Ave
320 S Broadway Ave
324 S Broadway Ave
326 S Broadway Ave
330 S Broadway Ave

Festival of Trees 2020 in downtown By the Numbers:

  • 35 trees in downtown
  • 10 different spaces with viewable trees
  • Less than 10 blocks to walk to view all trees (depending on the route)
  • 50 of 81 tree designers’ work will be showcased with their trees downtown

The trees in downtown will be installed November 23 and will be displayed November 27 through December 31.

A map of Festival of Trees downtown storefront locations and trees will be online as a digital download or an interactive map at

The Mayo Civic Center and other locations in the city will feature additional trees.

The Festival of Trees is a fundraiser for Hiawatha Homes Foundation, which provides residential and community-based supportive services for individuals with developmental disabilities, physical health needs, brain injury, specialized medical needs, Autism Spectrum Disorder, and emotional and behavioral health needs.

For more information about Hiawatha Homes’ Festival of Trees, visit or contact Crystal Landherr at

About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.