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Here Comes Santa Claus Drive-Thru Parade November 27

Release Date: November 24, 2020

Media Contact: Katie Adelman
Rochester Downtown Alliance
Direct: 507-216-9886



Here Comes Santa Claus Drive-Thru Parade Friday

ROCHESTER, Minn.—Here Comes Santa Claus presented by Altra Federal Credit Union Friday, November 27 will feature a drive-thru parade in 2020.

The holiday event, which typically includes in-person family-friendly activities, rescuing Santa Claus from the Old City Hall rooftop, and the Peace Plaza tree lighting, is adapted to fit COVID-19 guidelines and will feature a drive-thru parade from 6 to 8 p.m. November 27.

"In a year like no other, we’re glad to bring some holiday joy to Rochester,” said Holly Masek, executive director of the Rochester Downtown Alliance. “We hope attendees enjoy this new twist on the 38-year-old tradition.”

The Here Comes Santa Claus drive-thru parade route includes:

  • Entering through the Premier Banks (421 1st Ave SW) parking lot from 5th Street SW for the parade line-up.
  • Heading north on 1st Ave SW from US Bank.
  • Driving past Santa Claus, who will be across the street from Residences of Old City Hall.
  • Exiting the parade route either west or east on 2nd St SW.

The public is invited to tune in their car radios to Y105 FM (104.9 FM) for holiday tunes as they enter the parade route on 1st Avenue SW.

The trees along 1st Avenue SW will be lit and Santa Claus will be waving from the Rochester Fire Department truck bucket.

The RDA is adhering to the Minnesota Department of Health's guidelines related to vehicle gatherings and parades. Specifically, the following safety measures will be implemented, and the public is asked to help keep everyone safe:

  • Each vehicle must be occupied only by members of the same household.
  • Attendees must remain in their vehicles.
  • When handing out goodie bags, volunteers will be placed in containers by masked, gloved, and hand-sanitized staff and extended to vehicle occupants so it is contactless.
  • If vehicle windows are open, masks must be worn by the people in the vehicle.

A downloadable parade route map and more details about Here Comes Santa Claus can be found at

About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.