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Heads Up! Pedestrian Safety Week is September 10-14 in Downtown Rochester

Release Date: August 20, 2018

Media Contact: Karli McElroy
Rochester Downtown Alliance
Direct: (507) 216-9883


Heads Up! Pedestrian Safety Week is September 10-14 in Downtown Rochester

ROCHESTER, Minn. - August 20, 2018 - The Rochester Downtown Alliance (RDA) is proud to announce the launch of Heads Up! Pedestrian Safety Week on Monday, September 10, 2018. The goal of this weeklong program is to increase safety for pedestrians within Downtown Rochester by highlighting unsafe behaviors by pedestrians and motorists and increasing knowledge of current transportation laws.

Heads Up! will kick-off on Monday, September 10 from 12:00 PM – 1:00 PM on the Peace Plaza with a press conference featuring an overview of the program, announcement of activities and events for the week, and remarks from our supporting partners, which include the City of Rochester, the Rochester Police Department, and Olmsted County Public Health. The press conference will unveil a prototype for a glowing crosswalk that will be featured at the intersection of First Avenue and Third Street Southwest during the Heads Up! event week.

We created Heads Up! because the mission of the RDA is “to be a unique vibrant, urban experience – a central gathering space – for the community that is attractive, inviting, fun, and livable.” Autumn is traditionally the deadliest season for pedestrians in Minnesota, and the RDA strives to create a Downtown community that is safe and livable for residents, employees, patients, and visitors. We, along with our partners, understand that by working together as a community, we can influence how we feel about the space and place we live.

We hope to help residents and visitors understand how to stay safe while walking or driving Downtown, decrease their likelihood of receiving a traffic-related citation, and learn more about the future of pedestrian safety in the City of Rochester. For more information about Heads Up! or our other upcoming programs, please visit or contact RDA Program Manager Karli McElroy at or at 507-216-9883.


About The Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota.