Sharing joy and keeping the cheer here in downtown Rochester. From enjoying physically distanced activities to making magical memories to safely supporting local businesses, that's what Main Street Magic is all about in 2020. Reminisce of times gone by once again with the main street charm of the holiday season with these opportunities.
 

  Downtown portion of Festival of Trees

 

  Here Comes Santa Claus and 12 Days of Magic

 

  Small Business Saturdays

 

  Shop Rochester Digital Look Book