Sharing joy and keeping the cheer here in downtown Rochester. From enjoying physically distanced activities to making magical memories to safely supporting local businesses, that's what Main Street Magic is all about in 2020. Reminisce of times gone by once again with the main street charm of the holiday season with these opportunities.

  Downtown portion of Festival of Trees


  Here Comes Santa Claus and 12 Days of Magic


  Small Business Saturdays


  Shop Rochester Digital Look Book