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(Ice) Breaking News: Record-Setting Attendance during SocialICE 2020

Release Date: February 10, 2020

Media Contact: Katie Adelman
Rochester Downtown Alliance
Direct: (507) 216-9882



(Ice) Breaking News: Record-Setting Attendance during SocialICE 2020

ROCHESTER, Minn.—More than 67,500 people attended this year’s SocialICE presented by the Rochester Downtown Alliance February 6-8, making it the highest attended in its 12-year history.

“I think the ideal weather, combined with new and inclusive activities and performances, made for a record number of people attending SocialICE.” said Monika Kopet, RDA director of events and strategic partnerships. “All the long hours and hard work by everyone involved in SocialICE did not go unnoticed, and it’s rewarding to see so many people happy and embracing the event.”

Approximately 67,557 people enjoyed the perfect SocialICE weather—ranging from 15 and 27 degrees—during the three-day event, the five themed ice bars, and new activities and vendors.

New to this year’s SocialICE were Café Steam as a non-alcoholic beverage option, Jerk King as a food vendor, and curling presented by Destination Medical Center and facilitated by the Curling Club of Rochester. Snow yoga by Yoga Tribe, Zumba by Zoom to the Music, and the Journie Stomp Group performance helped draw large crowds during SocialICE FAM JAM February 8, as well.

Based on the attendance numbers and those who have filled out the SocialICE attendee survey so far, the estimated economic impact is $2,489,630.84.


About the Rochester Downtown Alliance
The Rochester Downtown Alliance is a nonprofit corporation comprised of a broad range of people representing property owners, business leaders, the city and others with a direct stake in enhanced business and economic development conditions in the downtown district. We work together to build a vibrant downtown community. We believe a strong core positively impacts the greater city of Rochester. Through a series of special events, activities, and initiatives, we create energy, excitement, and a unique character to Downtown Rochester, Minnesota