Contact Us

Rochester Downtown Alliance
311 Broadway Ave South, Suite A2
Rochester, MN 55904

Hours:  Monday-Friday 9:00am-5:00pm

Do you have a questions or an idea for downtown Rochester? Let us know!

Our Team

Bill Fay
Events Coordinator

Bill Fay is the Events Coordinator for the Rochester Downtown Alliance. Prior to joining the RDA, Bill spent his entire professional career as a TV News Producer with ABC 6 News (KAAL) where he spent a lot of time researching and writing about the growth and development of Rochester. He graduated from the College of St. Scholastica in 2012 with Bachelor’s degrees in both Journalism, and Advertising/Public Relations. Bill grew up near Mankato, and has strong family roots in Rochester, staying very connected to the region his entire life. He and his wife Brianna got married in downtown Rochester. He enjoys spending his free time with Brianna and their two kids Aiden and Lucy.

Karli McElroy
Program Manager

Karli McElroy is the Rochester Downtown Alliance Program Manager; in this role she is responsible for creation and development of innovative and collaborative community programs within Downtown Rochester. This includes outreach to public and private organizations regarding partnership for RDA programs. She works with partners on both RDA and related community programs to coordinate, oversee, and evaluate programming. Karli also serves as the manager for the Downtown Cultural Initiative Committee’s Start-Up Grant and the Space and Place Committee’s Façade Improvement Grant. Additionally, she oversees Peace Plaza rentals on behalf of the City of Rochester. Karli received her degree in Psychology from the University of Minnesota – Twin Cities, and is a 2016 graduate from Leadership Greater Rochester with the Rochester Area Chamber of Commerce.

Samantha Rossi
Marketing and Communications Manager

Samantha Rossi is the Marketing and Communications Manager for the Rochester Downtown Alliance (RDA). Samantha was born and raised in the Rochester community and went to college at Mankato State University, where she graduated with a degree in Marketing along with minors in Psychology and Business Administration. After graduation, she moved back to Rochester for a career opportunity and to be closer to my family. Rochester has truly become home to Samantha, especially as she becomes more involved throughout the community. She is currently chair of Rochester’s newest young professional group, Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester’s National Night Out Committee (Co-Chair 2015 and 2016), Rochester Area Builders Marketing Committee (2014 to 2017) and is a recent graduate of the 2017 Leadership Greater Rochester Class with the Rochester Area Chamber of Commerce.

Meghann Southwick
Community and Events Manager

Meghann Southwick is the RDA’s Community & Events Manager. A native of the Rochester community, Meghann returned home in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her 4-year-old son, Declan.


Media Requests

Please direct all media related inquires to Samantha Rossi, Marketing and Communications Manager, at 507.216.9886 or


311 Broadway Ave South, Suite A2
Rochester, MN 55904



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