Downtown Business Central

Downtown Business Central

The Rochester Downtown Alliance (RDA) facilitates a variety of events and programs. Use this portal as a tool for the latest information about the RDA and access important documents.

Special Service District (SSD)

The RDA is funded by a portion of property taxes paid by commercial property owners located in the downtown service district. The special service district is comprised of 44 blocks. Click here for Rochester Downtown Alliance Special Service District map.

SSD Renewal

In 2015, The RDA sought and obtained renewal to continue the work of the organization. Click to view the RDA Special Service District Renewal packet.

Please e-mail Jenna Bowman, Executive Director, at to setup an individual meeting and connect about the information shared in the renewal packet.

Event Recaps & Annual Reports

Interested in learning more about our downtown events? Check out each event's recap below. To request a copy email Laura Engelman at


Ladies Night Out
Thursdays on First & 3rd
Movies in the Park
Dogs Downtown
Fall Fest
Small Business Saturday
Here Comes Santa
2016 Annual Report


Thursdays on First & 3rd
RedBall Project
Dogs Downtown
Movies on the Plaza
2015 Annual Report
Here Comes Santa Claus




Thursdays on first & 3rd
STYLE on the Plaza
Whiteout Wednesday


Thursdays on first & 3rd
STYLE on the Plaza
Whiteout Wednesday
Here Comes Santa Claus
Volunteer Program

​Façade Improvement Program

The RDA and the City of Rochester desires to stimulate downtown improvements and help maintain a high quality retail and business environment. To inspire and facilitate this goal, the Rochester Downtown Alliance has created a Façade Improvement Grant program.

Using the Urban Village Overlay Zone Design Guidelines, matching grants of up to $20,000 are available to business and property owners to improve their properties.

These grants come from abated city property tax dollars. Historically, these abated tax dollars have been used for property acquisitions or skyways. Some were used for the construction of the Peace Plaza. The Rochester Downtown Alliance Façade Improvement Grants program allow every small business owners and their tenants to utilize the same abated tax dollars for their own façade improvements.

As of April 1, 2013, 32 Façade grants returned approximately $325,000 to business and property owners resulting in over $800,000 in total improvements. These improvements include murals, lighting, signage, awnings, painting, tuck pointing, windows, doors, etc.

The Rochester Downtown Alliance wants to encourage other businesses and property owners to take advantage of this program to continue to make downtown Rochester beautiful and vibrant.

Please take a look at the Façade Improvement Program packet and the Urban Village Overlay Zone Design Guidelines below:

Facade Improvement Program (PDF)

Urban Design Guidelines (PDF)

Please call to see if your façade improvement project qualifies for a matching grant. We look forward to working with you.

Before and After Photos

Lillians 315 & 317 South Broadway CJ's Fagan Studios Patterson Dahlberg SEMVA Sontes Broadstreet Morgan Stanley Smith Barney

Fly Local Supporter

The Rochester Downtown Alliance is a proud “Fly Local Supporter” by choosing to “Fly Local." The “Fly Local” travel policy encourages and supports the use of air service at RST.

Rochester Experience Dedicated Survey

Tell us about your Rochester experience with this 1 minute survey.


4 3rd Street SW, Suite B
Rochester, MN 55902



Subscribe to E-Newsletter